1 Mads Footprint = 17 tonnes of CO2. We created the “Mads Footprint” based on global averages and data to ensure that every Get Mads member is effectively offsetting a sufficient amount of Carbon Dioxide to fight climate change.
Want more detail? 1 Mads Footprint is calculated to align with the climate goal to keep global temperatures from rising more than 1.5C by 2030, as set about by the United Nations Framework Convention on Climate Change (UNFCCC) Paris Agreement
in 2016. According to the latest Emissions Gap Report 2019
published by the United Nations Environment Programme
, we must reduce global emissions by 55% to stay on track with the goals set out in the Paris Agreement to mitigate global temperature rise. The report also highlights the fact that higher income countries emit a disproportionate amount of global Green House Gases, with G20 nations accounting for nearly 80% of global emissions. Therefore, to calculate our Mads Footprint, we used World Bank data
to determine the average per capita carbon footprint of High Income Nations, which is 10.9 tonnes of CO2 per capita. We then increased this figure by an additional 55%, to stay in line with the Paris Agreement as outlined by the UNEP Emissions Gap Report. This brings the total necessary carbon offset to 16.86 (10.9+5.96), rounded up to 17 tonnes of CO2 for greater impact. While all data sets and averages have limitations, we will always be 100% transparent in our calculations and will continue to re-evaluate our methodology using trusted data sources so we can effectively fight the climate madness together.